Job Description:
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We are looking for a VP of Marketing with a California attitude to join an elite global file sharing software company located in NYC. We need someone who is a dynamic and proven MARKETING professional with natural gifts and talents that inspire greatness. In this role you will be responsible for articulating, developing, and driving brand strategies through marketing and communications efforts to maximize revenue from current and future products. The Company prides itself on its great products, one of the most engaged user bases in the world, and an incredible team of talent who have continuously sought ways to empower users. Benefits are numerous, including competitive salaries, excellent medical benefits, and great perks including 5 weeks of vacation per year, free lunches, snacks and drinks, tickets to cultural and athletic events, company-sponsored outings, fabulous rooftop parties, and coworkers who are also great friends. Located in the SoHo neighborhood of Manhattan, this is a group that fosters a happy, healthy work environment where a free exchange of ideas is encouraged.
Responsibilities
Perform competitive analyses of company products and those of competitors
Develop product positioning to clarify and solidify companys place in the market
Help define and segment product objectives, target customers, and business goals
Ensure that products and services are conceived, developed and promoted with a market-driven perspective
Align requirements and enhancements for new and existing products with user and customer needs
Develop company brand globally
Evangelize the brand, internally and externally
Develop and deliver effective product and service launches, marketing campaigns, and promotional sales materials that result in revenue growth
Foster marketplace understanding throughout the organization
Establish and maintain internal communications, and provide marketing advice and guidance to all departments to ensure that marketing efforts are consistent and effective
Lead conversations with business partners on marketing-related strategies and issues
Work with product, management and engineering teams to plan and execute the effective promotion, distribution and sale of products and services
Develop and direct the company's global sales strategy by:
Identifying target markets
Assessing the needs of foreign customers
Evaluating competitors
Discovering market niches
Adapting products and services for the target market
Launching the product and creating customer awareness
Requirements
At least 8 years experience working in marketing, sales and/or strategic services organizations with client-side experience
Experience in a digital media company guiding the development of consumer brands
Direct experience with successfully creating and executing strategic positioning, creating brand platform, visual identity standards, product migration plans, and bringing brand to life through software applications, advertising creative, corporate Web site, and industry events
Demonstrated success in creating and executing detailed marketing and go-to market plans
Strong strategic skills as well as tactical expertise
Qualitative and quantitative research expertise
Exceptional ability to discern consumer insight and human truth from mounds of data and apply insight to marketing program development
Avid student of how technology and digital media are evolving to meet the needs of the ever more powerful consumer
Proven social media skill sets
Ability to influence others and work collaboratively in order to produce results across multiple functional teams
Experience working globally to roll out a brand and support development of local marketing plans a plus
Bachelors Degree in marketing, MBA with a marketing focus preferred
Ability to operate in a very fast-paced environment with multiple high-level priorities
Ambition, accountability, and drive to do things in a new way
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